A successful marketing campaign is the foundation of your business. Here are 5 keys to creating a successful marketing campaign:
- Define the best prospect pool. To whom will you market? If would be nice if every single person could receive your marketing message – but that is just not possible. You have to filter down until you reach the most motivated prospect pool you can afford just like when using a 6 sheet advertising.
- Create a clear message of what you are offering, and more importantly: answer the question in your prospects’ minds: What’s In It For Me (WIIFM)? Your prospects are constantly asking themselves how they will benefit from your product or service. If you only talk about you and not about how you are a benefit to them, you’ll lose your prospect. Make sure you have answered their WIIFM.
- Entrepreneurs often mistakenly believe that marketing is a “one and done” exercise. That is a sure fire way to ensure failure. Marketing requires repetition. Prospects need to be exposed to your message repeatedly before the masses begin to respond. If you only “touch” them once or twice with your marketing, you are leaving the biggest results behind. Be tenacious with your marketing. Studies have shown that the consumer masses require 5-7 touches before they respond.
- Brand yourself. In the absence of any other criteria, a consumer will use brand recognition as their sole selection determinant. In other words, they’ll select you because they have heard of you. Place your “brand” on every marketing piece. Plus it is the only way for your prospects to realize that all of your different touches are coming from the same company or brand.And since people like to do business with people, it is a good idea to add a friendly picture of you to your marketing. A “couples” picture is often an even better draw. By the way, the picture, can be the “brand” that pulls all of your marketing together.
- Test and measure all of your results. If you don’t you’ll only be guessing as to what is working and what is not. If you have a question whether it would be better to do “this” vs. “that” in your marketing, then do them both, track the results of this vs that and make an informed decision about proceeding.
- Bonus Tip: Be sure to always have a call-to-action. A Call-to-action is what you want your prospect to do (i.e. Call me; Click Here; Visit Here). If you don’t tell your prospects what to do, your marketing is useless.
Utilize these tips for all your marketing campaigns and watch your results increase.
Expect abundance,
Lou Castillo
