As we have discussed many times, the smart, efficient, productive method for finding motivated sellers with great deals is to set up a marketing campaign. For the marketing to be truly effective it needs to be repetitious. You have 2 choices: Market to targeted lists Market to targeted geographic areas Targeted lists work well because […]…
Well, actually, Buddha probably wasn’t thinking about business when he said this, but it certainly has relevance to your success. I first saw this quote on Facebook and it immediately struck a chord within me. So much so that I had it printed and canvas, framed, and it now hangs on my wall so I […]…
Your marketing is working. Potential sellers are calling. Great! The next step is to qualify the caller to determine if they are truly motivated – whether or not it is worth proceeding with this homeowner. To create a great deal, we need a motivated seller that recognizes they have a problem and sees us as […]…
Marketers measure response rate of their advertising: the percentage of the total prospects which respond to the advertisement. For instance, let’s say that you send out 1,000 direct mail pieces and receive 20 calls. You have a 2% response rate. The higher the response rate the more effective the marketing which translates to either lower […]…
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