The One & Only Way To Build a Profitable Business

To best way and the one & only way to build and maintain a highly profitable real estate investing business is to uncover motivated sellers. Period. You can’t get away from it and expect to have consistent, predictable results each and every month. Essentially three are two ways you can go about locating potential sellers:

1. Driving for Dollars: You do all of the work driving around town looking at scores of houses you’re never going to buy. This includes calling FSBO (For Sale By Owner)  ads; making outbound phone calls looking for motivated sellers; knocking on doors of homeowners facing foreclosure attempting to convince them that you are the solution; or you can look at Realtor listed houses with all the keywords that denote they are motivated…OR…
2. Marketing for Dollars: Implement a marketing campaign and allow it to do all of the work for you and have motivated sellers calling you! Think about it, when do you have more leverage: when you make the call to a potential seller or when they call you? Obviously it’s when they call you, right? o not only is marketing an easier route to locating potential sellers, it is also more effective.

With a properly executed marketing campaign,  motivated, even desperate homeowners will call you begging for you to buy their house. That’s right, they’ll call you! And often they’ll say something like “Please take this house off my back. You can have it. Whatever you need to do I don’t care just as long as I don’t have to deal with this house anymore.

Now is that a motivated seller, or what? With just a few calls like that each month, you’ll make some serious money…and you’ll do it working from your desk – not driving around town wasting time and gasoline.

All you have to do is create and implement a compelling marketing campaign that drives motivated sellers to call you. Show your prospects how you can solve their problem and they will call you. The one common denominator I find in all of my successful students is that they have a marketing plan, and they follow it. They implement without fail!

You, too, can have a tremendously profitable business if you build with marketing as the foundation. Develop and implement your campaign consistently and you’ll never worry about having enough leads again.

Expect abundance,

Lou Castillo